We all enjoy a great story, a fact that has been true practically since the dawn of time. Cultures began passing on their own history through oral means and storytelling. Think about what is on your television all day and every day: stories about everything and news about what is going on in the world. So, what you want to do is simply borrow that for your blog, and you can command the attention of your readers easier than you think.
As you know all too well, people love news; so consider placing a news category on blog for your niche. This is really easy to do when you have help from keyword-based news alerts and it only takes a few minutes of your time every week. In order to stay current you should update this category at least twice every week. Another great benefit will be with the search engines, and you can catch trends doing this as well. Remember, you want your blog to be sticky and to give people reasons to keep coming back to it; this is a method that has proven to be successful for this. Your audience and readers need to be the primary benefactors of the things that you do.
Most content on the net, blog posts, articles, etc, seem to be formatted in an expository manner and meant only to feed the reader some information. Sure, you have to do that because you must provide value in many terms. Of course, you should break things up now and again so that you can give your readers some good background information. While you are making your point, take a moment and explain how something came to be; where the roots originated
By doing so, the reader will have a more rounded and in-depth understanding of the issue. That small amount of historical storytelling can also help your reader get more drawn into your content.
If you do writing because its necessary, but dislike it, then you are probably fighting yourself. It can all become more stressful and difficult anytime you offer internal resistance. Your anxiety level should decrease if you do adequate preparation for the content piece you want to write. You will do your research, write a quick outline and that will give you a foundation. Once the basics are in place, make yourself relax and just write from the prepared work. If you can just learn to relax and stop fighting the process, then your writing will flow easier and your product will be better.
Chances are excellent that you need to publish content in some form for your marketing. You aren’t forced to make your content more powerful; that decision is yours and yours alone. But in order to build a serious, long term and reliable business, you need to go above and beyond the norm. There are so many ways you can differentiate your business through your content. And when you start to think about how much value there is in building relationships with your content’s audience, you will want to do it.
Reference: Blog Traffic